Ein prägnanter Leitfaden für die Marktforschung: Der Prozess, die Daten und die Methoden mit IBM
131,85 €
Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany).
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