Advanced Database Marketing: Innovative Methoden und Anwendungen für M...
45,43 €
Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships, Paperback by Coussement, Kristof (EDT); De Bock, Koen W. (EDT); Neslin, Scott A. (EDT), ISBN 1032837195, ISBN-13 9781032837192, Brand New, Free P&P in the UK While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems
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