Analytic Hospitality Executive: Implementierung von Datenanalysen in Hotels und Ca...
Analytic Hospitality Executive : Implementing Data Analytics in Hotels and Casinos, Hardcover by McGuire, Kelly A., ., ISBN 1119129982, ISBN-13 9781119129981, Brand New, Free P&P in the UK "This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assistmanagers discover where they can drive value in their organization via advanced analytics. Th will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which datasources will provide value to their organization and how to turn that information into insights"--
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