Architekturerfahrung: Ein Handbuch für Marketingwissenschaft und digitale Analysen von S
62,68 €
The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
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