B2B Customer Experience: A Practical Guide to Delivering Exceptional CX by Paul
60,89 €
Peter Field, Marketing Consultant . "This book brings the world of B2B CX to life with case studies and data. The focus on B2B is what makes this book a compelling read. Nick and Paul Hague's vast experience has been detailed in five easily digestible sections that hold the readers hand from 'Why bother?'.
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