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Jenseits der Werbung: Wertschöpfung durch alle Kundenkontaktpunkte von Yoram...

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4,57 €

This book, titled "Beyond Advertising: Creating Value Through All Customer Touchpoints" is a must-have for any business professional interested in marketing, customer relations, and advertising & promotion. The author, Yoram (Jerry) Wind, and Catharine Findiesen Hays, have created a comprehensive guide that covers all aspects of these topics. The book is published by Wiley & Sons, Incorporated, John and has a hardcover format with a length of 9.3 inches, height of 1 inch, and width of 6.3 inches. It has a weight of 16.4 ounces and contains 288 pages. The book is written in English and was published in 2016. This item falls under the category of Books & Magazines and is a valuable addition to any business professional's library.

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