Jenseits der Werbung: Wertschöpfung durch alle Kundenkontaktpunkte von Yoram Win
34,32 €
David C. Edelman, Global Co-Leader, McKinsey Digital, Marketing and Sales "This book is a must-read for anyone who wants to be effective in reaching, influencing, and creating value. I think this book will be a milestone in the history of marketing communication.".
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