Jenseits des Wettbewerbsvorteils: Wie man das Rätsel des nachhaltigen Wachstums löst, während
42,77 €
Todd Zenger's concept of a corporate theory provides us with that 'more.'. You need a theory that guides you toward bets that your firm is uniquely qualified to win. Competitors can't touch you. This is why a corporate theory is so important.
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