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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market...

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3,67 €

The product is the book "Blue Ocean Strategy, Expanded Edition" by W. Chan Kim and Renée A. Mauborgne. It is a hardcover book published by Harvard Business Review Press in 2015. The book is in English and includes illustrations. It has 320 pages and discusses topics in marketing, industries, and strategic planning.

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