Blue Ocean Strategy Expanded Edition How to Create Uncontested Market Space
17,97 €
The "Blue Ocean Strategy Expanded Edition" is a textbook written by W. Chan Kim and Renée A. Mauborgne, published by Harvard Business School Publishing in 2015. This hardcover book is in very good condition and measures 234mm in height and 155mm in width. It weighs 538g and has 320 pages. The book teaches readers how to create uncontested market space and offers insights into the blue ocean strategy, which focuses on creating new demand in an uncontested market space instead of competing in an existing market. This edition includes updated case studies and new chapters on execution and renewal strategies. It is a valuable resource for anyone interested in business and innovation.
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