Classical Rhetoric and Modern Public Relations : An Isocratean Model, Paperba...
62,89 €
Classical Rhetoric and Modern Public Relations : An Isocratean Model, Paperback by Marsh, Charles, ISBN 113823382X, ISBN-13 9781138233829, Brand New, Free shipping in the US This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
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