Durchführung eines erfolgreichen jährlichen Spendenprogramms: Ein umfassender Leitfaden und Res...
Conducting a Successful Annual Giving Program : A Comprehensive Guide and Resource, Paperback by Dove, Kent E.; Lindauer, Jeffrey A.; Madvig, Carolyn P., ISBN 078795649X, ISBN-13 9780787956493, Brand New, Free shipping in the US This reference for fund-raising professionals, volunteers, and students describes in chronological order the steps to conducting an annual giving program. In the first part of the text, Dove and two co- authors all fund-raisers with the Indiana U. Foundation discuss such topics as direct mail campaigns, telemarketing, working with volunteers, and donor appreciation. The second half of the volume contains sample mailings, checklists, and examples of how various organizations conduct their annual giving programs. Annotation c. Book News, Inc., Portland, OR ()
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