Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach b
56,29 €
Subtitle A Practical, Multidisciplinary Approach. Advertising representations3. 9.3.1 Product category related regulations. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to 'design thinking'.
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