Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits, Pa...

Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits, Paperback by Bejou, David (EDT); Keiningham, Timothy L. (EDT); Aksoy, Lerzan (EDT), ISBN 0789034360, ISBN-13 9780789034366, Like New Used, Free shipping in the US Eight contributions from academics and practitioners illuminate the concept of customer lifetime value (CLV) and discuss its application in various aspects of business. Sample topics include CLV as the basis of customer segmentation; CLV and firm valuation; and the future of managing customers as assets. Editor Bejou teaches marketing at Virginia State U. The volume has been simultaneously co-published as Journal of Relationship Marketing, Vol. 5, Nos. 2/3, 2006. Annotation ©2007 Book News, Inc., Portland, OR ()

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