Customer Relationship Management: Konzepte, Anwendungen und Technologien, H...
296,13 €
Customer Relationship Management : Concepts, Applications and Technologies, Hardcover by Prior, Daniel; Buttle, Francis; Maklan, Stan, ISBN 1032280603, ISBN-13 9781032280608, Like New Used, Free P&P in the UK This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
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