Defining, Measuring and Managing Consumer Experiences, Paperback by Unknown, ...
70,12 €
Defining, Measuring and Managing Consumer Experiences, Paperback by Unknown, Unknown, ISBN 0367559080, ISBN-13 9780367559083, Brand New, Free shipping in the US This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
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