ENTWICKLUNG EINER ERFOLGREICHEN TOCHTERSCHICHT von Paul Lyons (Taschenbuch / Softback)
61,19 €
Most books on business strategy approach the subject from a corporate perspective, covering topics such as the vision for the business, the marketplace, competition and differentiation. However, the reality is that most managers work in sub-units or subsidiaries of the business and they are not involved in corporate strategy formulation. Their strategic concerns are with the positioning and future trajectory of their own units within the complex internal ecosystem in which they exist.
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