Developing Insights on Branding in the B2B Context : Case Studies from Busine...
109,36 €
Developing Insights on Branding in the B2B Context : Case Studies from Business Practice, Hardcover by Koporcic, Nikolina (EDT); Ivanova-gongne, Maria (EDT); Nyström, Anna-greta (EDT); Törnroos, Jan-Ake (EDT), ISBN 178756276X, ISBN-13 9781787562769, Like New Used, Free shipping in the US This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
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