Teilen und erobern: Sprechen Sie Ihre Kunden an durch Marktsegmentierung, Hardc...
30,27 €
Divide and Conquer : Target Your Customers Through Market Segmentation, Hardcover by Webber, Harry, ISBN 0471176338, ISBN-13 9780471176336, Like New Used, Free shipping in the US Presents the basic principles and practices of selective-marketing and details fifteen case studies to help identify markets, create the right message for a particular market, and develop an effective media mix to deliver the message
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