Veranstaltungsauswertung: Theorie und Methoden für Eventmanagement und Tourismus, Papier...
45,51 €
Event Evaluation : Theory and Methods for Event Management and Tourism, Paperback by Getz, Donald, ., ISBN 191139665X, ISBN-13 9781911396659, Brand New, Free P&P in the UK This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.
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