Globales Markenmanagement: Ein Leitfaden für die Entwicklung, den Aufbau und die Verwaltung eines Int...
60,92 €
Global Brand Management : A Guide to Developing, Building and Managing an International Brand, Paperback by Minsky, Laurence; Geva, Ilan, ISBN 0749483601, ISBN-13 9780749483609, Brand New, Free P&P in the UK Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
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