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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Suc

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From 360° Communication to Integrated Marketing Communication (IMC) 8. Digital Dashboard: a Necessary Tool to Monitor Progress and Drive Predictive Marketing Conclusion. 'This book is THE definitive guide to help all marketers value their digital efforts and accelerate their digital transformation.'.

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ISBN-13:

9781349464883
Book Title:

How to Measure Digital Marketing
ISBN:

9781349464883

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