How to Write a Good Ad: A Short Course in Copywriting - Second Edition by Dr Rob
26,41 €
Many of us practice them. - Victor 0. Again, his book is one of a short handful that all the great copywriters have studied. Add this to your bookshelf for regular reference. A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads.
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