Identifying Hidden Needs: Creating Breakthrough Products by K. Goffin (English)
67,36 €
By K. Goffin, F. Lemke, U. Koners. Identifying Hidden Needs. Too many new products fail. Short Title IDENTIFYING HIDDEN NEEDS 2010/. Subtitle Creating Breakthrough Products. - Dr Neil Stainton, New Technologies Manager, Reckitt Benckiser.
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