Branding für geistiges Eigentum in Entwicklungsländern: Ein neuer Ansatz für keine...
154,19 €
Intellectual Property Branding in the Developing World : A New Approach to Non-technological Innovations, Hardcover by Kongolo, Tshimanga, ISBN 1138298964, ISBN-13 9781138298965, Like New Used, Free P&P in the UK This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.
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