International Strategy: Context, Concepts and Implications by David Collis (Engl
59,64 €
By David Collis. 73 3 What is Distinctively International about International Strategy?. 75 4 What is Uniquely Strategic about International Strategy?. 99 5 Generic International Strategies 119 6 Choice of Generic International Strategy 163 PART THREE Managerial Implications 179 7 What Product?.
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