Unsichtbarer Einfluss: Die verborgenen Kräfte, die das Verhalten prägen von Jonah Berger (engl.
39,35 €
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.". --Charles Duhigg, author of The Power of Habit If you're like most people, you think your individual tastes and opinions drive your choices and behaviors.
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