Managing Cultural Differences: Effective Strategy and Execution Across Cultures
98,95 €
A proper comprehension of the cultural background of each partner and each market is essential if you are to achieve your objectives. Paul Kleindorfer, Professor of Decision Sciences and Economics, Wharton School Dr Morosini not only informs his earlier path-breaking research on this area, but he opens new vistas for research and practice for the future.
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