Verwalten von Hightech-Diensten mit einer CRM-Strategie, Hardcover von Blumberg, Dona...
157,29 €
Managing High-Tech Services Using a Crm Strategy, Hardcover by Blumberg, Donald F., ISBN 1574443461, ISBN-13 9781574443462, Brand New, Free P&P in the UK Discusses the issues, models, and operating structure involved in managing any type of service business, and applies the concepts of customer relationship management (CRM) technology to support the service management process. The author establishes the role of information and data in understanding customers and their relationships to organizations over time, and offers strategies for marketing and selling services in a variety of different markets. An appendix analyzes benchmark data from eight types of services industries. Annotation (c) Book News, Inc., Portland, OR ()
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