Management Innovation Adoption: Von Innovation zur Implementierung, Taschenbuch b...
58,78 €
Managing Innovation Adoption : From Innovation to Implementation, Paperback by Talukder, Majharul, ISBN 036760079X, ISBN-13 9780367600792, Like New Used, Free P&P in the UK When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of in
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