Verwalten von Netzwerkressourcen: Allianzen, Partnerschaften und andere relationale Ass...
51,14 €
In this, his first book on the subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties such as investors and banks.
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