Managing Network Resources: Alliances, Affiliations, and Other Relational Assets
51,88 €
In this, his first book on the subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties such as investors and banks.The booksynthesises Gulati's influential work on network dynamics from the last fifteen years, and presents the key findings from this extensive body of research.
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