Marktforschungs-Toolbox: Ein kurzer Leitfaden für Anfänger, Taschenbuch von McQuarr...
111,21 €
The Third Edition ofThe Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"--Provided by publisher.
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