Marketing-Analysen: Ein praktischer Leitfaden zur Verbesserung der Verbrauchereinblicke mithilfe von Daten
62,81 €
Who is most likely to buy and what is the best way to target them?. Marketing Analytics takes you step-by-step through these areas and more. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose.
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