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Marketing und die Wertschöpfungskette der Kunden: Integration von Marketing und Lieferkette...

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198,88 €

Th then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives and summaries.

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Book Title:

Marketing and the Customer Value Chain : Integrating Marketing an
Author:

Fotiadis, Thomas; Folinas, Dimitris; Vasileiou, Konstantinos; Kon
Language:

english
ISBN:

9781138394476

Standardversand:

Standard Int'l Postage 18,74 EUR - Lieferung zwischen 22. July 2025 und 28. July 2025 (bei heutigem Zahlungseingang)
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