Marketing Data Science: Modeling Techniques in Predictive Analytics with R and
79,70 €
Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Starting where his widely-praisedModeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming.
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