Marketing Planning & Strategy : A Practical Introduction, Hardcover by Dawes,...
163,49 €
Marketing Planning & Strategy : A Practical Introduction, Hardcover by Dawes, John, ISBN 1529760127, ISBN-13 9781529760125, Like New Used, Free shipping in the US This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to start-ups like Starling Bank.
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