Multichannel-Marketing: Metriken und Methoden für On- und Offline-Erfolg von Akin A
34,34 €
Chapter 3 The Offline Marketer's Bag of Tricks. Chapter 4 The Direct Marketer Digs into Multichannel Analytics. Chapter 9 Attract and Acquire. Chapter 10 Engage and Convert. No longer can the offline remain separate from the online.
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