Not Your Average Joe by Tim Smith (Paperback Book)
In an industry littered with great characters and extraordinary personalities, Joe Hobbs stands out as one of the whisky world’s most colourful and interesting entrepreneurs, a man who packed more into each decade of his life than most people manage in a lifetime. Whilst individual episodes and activities of his life are quite well known, his fascinating and wide-ranging full life story has not been told before, despite the fact Joe features in Whisky Magazine’s list of ‘Top 100 Most Influential Whisky Figures’ of all time. Not Your Average Joe tells the fascinating story of how the son of a bankrupt English farmer rose to be one of the leading figures in the history of the Scotch whisky industry, making two fortunes and losing one along the way. The book explains Joe’s pioneering.
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