Über ästhetische und kulturelle Fragen in pragmatischer Übersetzung: Basierend auf dem Tran...
On Aesthetic and Cultural Issues in Pragmatic Translation : Based on the Translation of Brand Names and Brand Slogans, Hardcover by Feng, Xiuwen, ISBN 1138852317, ISBN-13 9781138852310, Brand New, Free P&P in the UK This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, th puts forward the Three Aesthetic Principles of translating brands. Th special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
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