On Trend : The Business of Forecasting the Future, Paperback by Powers, Devon...
On Trend : The Business of Forecasting the Future, Paperback by Powers, Devon, ISBN 0252084691, ISBN-13 9780252084690, Brand New, Free shipping in the US Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. From forecasting to design thinking, the work done by trend professionals influences how we live, work, play, shop and learn. This book merges industry history with vivid portraits of today's trend visionaries.
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