Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan
45,05 €
Dolan and Simon combine their international expertise and know-how to reveal the latest breakthroughs in pricing tactics. The authors' approach to creating "power pricers" is twofold. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy.
Jetzt bei Ebay:
