Fragen und Antworten in Einstellungsbefragungen: Experimente zur Frageform, Wor...
138,54 €
Questions and Answers in Attitude Surveys : Experiments on Question Form, Wording, and Context, Paperback by Schuman, Howard; Presser, Stanley, ISBN 0761903593, ISBN-13 9780761903598, Like New Used, Free P&P in the UK Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
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