Scaling Procedures : Issues and Applications, Hardcover by Netemeyer, Richard...
Scaling Procedures : Issues and Applications, Hardcover by Netemeyer, Richard G.; Bearden, William O.; Sharma, Subhash, ISBN 0761920269, ISBN-13 9780761920267, Like New Used, Free shipping in the US Netemeyer (commerce, U. of Virginia), William O. Beardon, and Subhash Sharma, (both marketing, U. of South Carolina) examine how to develop and validate paper-and-pencil measures of latent social-psychological constructs, focusing on perceptual constructs subjective or opinion-based constructs on which respondents rate themselves or others. They do not consider mental/ability testing and classification for clinical diagnosis, though mention some its principles when they intersect with the main discussion. Annotation (c) Book News, Inc., Portland, OR ()
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