Segmentation in Social Marketing: Process, Methods and Application by Timo Dietr
156,73 €
By Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki. Her research focuses on behaviour change and she currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol, and increasing healthy eating and physical activity to combat obesity.
Jetzt bei Ebay:
