Strategy in the Digital Age: Mastering Digital Transformation by Michael Lenox (
40,52 €
Digital transformation is much more than building a digital infrastructure to gather and process data. —Nicolaj Siggelkow, David M. Knott Professor, Vice Dean MBA Program, The Wharton School "This book brilliantly marries an articulation of the idiosyncrasies of the digital setting, with bespoke advice for those who compete in such a setting.
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