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Strategiekarten: Umwandlung immaterieller Vermögenswerte in materielle Ergebnisse von Robert S.

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6,49 €

"Strategy Maps: Converting Intangible Assets into Tangible Outcomes" by Robert S. Kaplan and David P. Norton is a business book published by Harvard Business Review Press in 2004. The book, with a hardcover format and 480 pages, focuses on the topic of industrial management, forecasting, and strategic planning. The authors provide practical insights on how to effectively convert intangible assets into tangible outcomes, making it a valuable resource for business professionals looking to improve their strategy maps and achieve better outcomes. The book includes illustrations and is written in English, making it accessible to a wide range of readers interested in business and economics.

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