Subject to Change: Creating Great Products and Services for an Uncertain World b
39,49 €
; 3.4 A New Model; 3.5 Embracing Complexity;Chapter 4: Capturing Complexity, Building Empathy; 4.1 Why Research Is Essential; 4.2 Capturing Complexity with Qualitative Research; 4.3 Where Organizations Go Wrong; 4.4 Making Research an Organizational Competency;Chapter 5: Stop Designing "Products"; 5.1 Doing It Right; 5.2 Doing It Wrong: A Classic Mistake; 5.3 Doing It Right Online; 5.4 When Services Behave Like Products; 5.5 Symphony or Cacophony?.
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