Umfragen, die funktionieren: Ein praktischer Leitfaden für die Gestaltung und Durchführung besserer Umfragen...
54,38 €
Surveys That Work : A Practical Guide for Designing and Running Better Surveys, Paperback by Jarrett, Caroline; Krug, Steve (FRW), ISBN 1933820535, ISBN-13 9781933820538, Brand New, Free shipping in the US Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, th focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
Jetzt bei Ebay:
