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Partei ergreifen: Kollidierende Ansichten über kontroverse Themen im Marketing, Abhijit Roy,

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9,22 €

This textbook titled "Taking Sides: Clashing Views on Controversial Issues in Marketing" is a must-have for students studying business and economics. Published by McGraw-Hill Higher Education in 2000, this trade paperback book is 400 pages long and weighs 8.4 ounces. The book covers a variety of controversial issues in marketing and features clashing views on these topics. It is authored by Abhijit Roy and Bart Macchiette and is part of the "Taking Sides Ser." series. This textbook is written in English and is ideal for students who are looking for a comprehensive guide on controversial issues in marketing.

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